Our Story

In 2017, I was a clairvoyant offering psychic medium readings coming into my third year of offering services as a reader and energy healer through Keene Intuition. I had a vision of a fun loving retail space to bring healing to my community in Keene, NH; A place where people can find tools of self healing, feel uplifted and connect with other like-minded individuals in downtown Keene, New Hampshire.

That vision blossomed when I came across 35 Main Street, former home of the Apothecary for over fifty years! In 2018, I opened Soul Emporium alongside my family and friends. We painted, found used furnishings and put together an aesthetic that was warm and welcoming. Soul Emporium has evolved over the years and is now a metaphysical gift store. “Come happy. Leave happier” is the store mantra! As the inventory grew, the business grew and I found the shadow work merchandise didn’t seem to fit into our soulful uplifting selection.

This is where Shadow Emporium came to life. Shadow Emporium is the retail store that opened in January of 2021 two doors down. “Through the shadows we find our light” is our mantra for Shadow Emporium and I truly believe in shadow work helping us uncover repressed feelings, thoughts and memories so we can accept and heal our shadow, bringing it into the light.

Shadow Emporium encompasses going inward and soul emporium is about going outward with our energy. In July of 2021, I stumbled across a beautiful open retail space in downtown Manchester just doors down for The Palace Theatre. The perfect space for a combination store. Just days before, I had asked spirit, “what community needs healing? Where should I expand my business”? Manchester store has established itself in the community and we host a lot of classes and events.

I could not have done this without my family, friends and staff. The staff is knowledgeable and passionate about our mission! We are excited for what the future of the business brings.

It is a blessing to offer Shadow and Soul Emporium retail stores and I am grateful for the community support.

In 2017, I was a clairvoyant offering psychic medium readings coming into my third year of offering services as a reader and energy healer through Keene Intuition. I had a vision of a fun loving retail space to bring healing to my community in Keene, NH; A place where people can find tools of self healing, feel uplifted and connect with other like-minded individuals in downtown Keene, New Hampshire.

That vision blossomed when I came across 35 Main Street, former home of the Apothecary for over fifty years! In 2018, I opened Soul Emporium alongside my family and friends. We painted, found used furnishings and put together an aesthetic that was warm and welcoming. Soul Emporium has evolved over the years and is now a metaphysical gift store. “Come happy. Leave happier” is the store mantra! As the inventory grew, the business grew and I found the shadow work merchandise didn’t seem to fit into our soulful uplifting selection.

This is where Shadow Emporium came to life. Shadow Emporium is the retail store that opened in January of 2021 two doors down. “Through the shadows we find our light” is our mantra for Shadow Emporium and I truly believe in shadow work helping us uncover repressed feelings, thoughts and memories so we can accept and heal our shadow, bringing it into the light.

Shadow Emporium encompasses going inward and soul emporium is about going outward with our energy. In July of 2021, I stumbled across a beautiful open retail space in downtown Manchester just doors down for The Palace Theatre. The perfect space for a combination store. Just days before, I had asked spirit, “what community needs healing? Where should I expand my business”? Manchester store has established itself in the community and we host a lot of classes and events.

I could not have done this without my family, friends and staff. The staff is knowledgeable and passionate about our mission! We are excited for what the future of the business brings.

It is a blessing to offer Shadow and Soul Emporium retail stores and I am grateful for the community support.

Brandie Wells

The Breakthrough Medium

Shadow and Soul Emporium